Guess who’s back in Adidas? A few years ago, Kylie Jenner was all about supporting her brother-in-law, Kanye West’s deal with the brand, not to mention Kendall Jenner’s role as an Adidas ambassador. She was spotted out and about wearing Adidas and she appeared in Kanye’s Adidas Originals x Kanye West YEEZY Season 1 fashion show during New York Fashion Week Fall 2015. That changed in early 2016 when Puma, a major Adidas competitor, began leaking shots of the Kylie-centric campaign she’d agreed to do for them. Kanye and Kim Kardashian West went ballistic, with Kanye griping publicly that Puma had tried to “divide” his family. Those divisions — at least the brand-related ones — seem to have been put to rest. This week, Kylie shared an Instagram post that at first glance seemed to promote Fashion Nova, the activewear brand she’s apparently wearing in the shot. What stands out more, though, are the Original Falcon kicks Adidas recently introduced that Kylie displays proudly on her feet in the shot. According to the Daily Mai l, the new mom snags an average of about $1 million a post on many of her Instagram shots, making the Fashion Nova / Adidas snap a potentially lucrative two-for-one. Kylie also recently showcased the custom sneakers Adidas made for her and her daughter, Stormi Webster, on her Instagram Story. Guess the family that rakes in the promotional dollars together, stays together.
