Prince Harry guest-edits National Graphic’s Instagram as part of new social media campaign

On the heels of his Telegraph op-ed about the necessity of wildlife preservation, Prince Harry stepped in as guest-editor of National Geographic’s Instagram on Monday, Sept. 30, to highlight the importance of trees in Earth’s ecosystem as part of his new “Looking Up” social media campaign, according to ET. “Today I’m in Liwonde National Park, Malawi, an important stop on our official tour of Southern Africa, planting trees for The Queens Commonwealth Canopy,” Harry wrote in his first post. “As part of this takeover, I am inviting you to be a part of our ‘Looking Up’ social campaign,” he continued, pointing to a shot he took of Baobab trees in the park. Another post showed what Harry described as a “strangler fig as it twists around another tree to head upwards toward the sun,” taken by one of NatGeo’s renowned photographers, Peter Essick, while a third showed off some of the “fall colors” trees in the U.K. display each year, courtesy of photographer Simon Roberts. As part of the campaign, Harry’s asking users to share their own tree photos as a means of creating awareness about the importance of forest conservation.