The cast of Greta Gerwig’s acclaimed adaptation of “Little Women” has been dutifully making press tour appearances this month — except for Emma Watson. Instead, the actress and UN Women Goodwill Ambassador has been bringing attention to the film in her own way, by hiding copies of the book on which the film is based all over the world. “I’m excited to reveal a global effort with @bookfairiesworldwide to hide 2,000 copies of Little Women!” Emma shared on Instagram over the weekend. “#LWBookFairies starts today and features over a hundred different editions of Louisa May Alcott’s classic novel to celebrate the release of #LittleWomenMovie, every one of which has a special note from me inside,” she continued. “38 countries are involved in the campaign, and it’s going to be the largest book fairy event ever – follow the hashtag to see where they are being hidden over the next few days!” She closed with the hashtag, “ibelieveinbookfairies,” and shared black and white photos of herself placing the books on statues and memorials dedicated to women including a bust of the famed British World War II secret agent Noor Inayat Khan. Emma’s previously hidden copies of Margaret Atwood’s “The Handmaid’s Tale” and works by Maya Angelou and Gloria Steinem.
